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Segmenting and positioning : ウィキペディア英語版 | Segmenting and positioning A marketing strategy is based on expected customer behavior in a certain market. In order to know the customers and their expected buying behavior, a process of segmenting and positioning is used. These processes are chronological steps which are dependent on each other. The processes of market segmentation and of positioning are described elsewhere within the Wikipedia. This topic elaborates on the dependency and relationship between these processes. == The process-data model ==
Below a generic process-data model ''is given'' for the whole process of segmenting and positioning as a basis of deciding on the most effective marketing strategy and marketing mix. This model consists of the three main activities: segmenting, targeting and positioning. It shows the chronological dependency of the different activities. On the right side of the model the concepts resulting from the activities are showed. The arrows show that one concept results from one or more previous concepts; the concept can not be made when the previous activities have not taken place. Below the three main activities are shortly described as well as their role as a basis for the next step or their dependency on the previous step.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Segmenting and positioning」の詳細全文を読む
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